Credits and Savings: How The Paranoid Company Puts Money Back in Customers’ Pockets

The Paranoid Company draws inspiration from cooperative business models and customer loyalty programs found across industries, with our deepest roots coming from retail. A fresh spin on a market place thats operated the same way for decades.

Our Philosophy

We believe the best way to take care of customers is to take care of our people first. From there, we designed our business to pass along as much brokerage-based savings to customers as possible.

Well before we launched, we invested significant time experimenting with financial models to determine how we could operate at any scale while maximizing customer value and savings. The result is a marketplace model that blends capitalism with transparency, rewarding customers for buying smarter.

What Makes Us Different

Instead of keeping all the margin generated through distribution and brokerage, The Paranoid Company credits customer accounts with real cash value. Those credits can be used toward future products and services purchased through our marketplace.

This isn’t marketing fluff. It’s money customers can actually use.

How It Works

Step 1: Aggregated Buying Power A customer needs to purchase a new endpoint monitoring tool. If they buy directly from the vendor, the price might be $140,000 per year.

Because The Paranoid Company acquires monitoring tools for multiple customers each year, our cost for that same tool might be closer to $100,000 per year. Economy-of-scale pricing!

Step 2: Shared Value Creation We resell the tool to the customer for $120,000 per year. The customer saves $20,000 immediately, and The Paranoid Company earns a $20,000 margin.

That margin also includes the value we provide through vendor negotiations, due-diligence, and procurement support.

Step 3: Customer Credits Once the purchase is completed through The Paranoid Company, we credit the customer’s account with 5–10% of our profit margin. In this case $1,000 to $2,000. These credits can be applied to any future purchases in The Paranoid Company marketplace.

Step 4: Compounding Savings The customer applies accumulated credits toward additional tools or services, compounding savings over time while continuing to consolidate security spend through a single trusted partner.

We believe this model can significantly offset cyber security investments.

Important Disclosures

• Credits can only be redeemed on new purchases. They cannot be applied to invoices already under contract (for example, years 2, 3, or 4 of an existing agreement). This is a feature we are actively exploring.

• Credits cannot be redeemed outside of The Paranoid Company marketplace. We do not cash-stipend customers, buyers, or anyone employed by our customers.

• Credits exist in customer accounts for the life of The Paranoid Company and do not expire unless the company is acquired or ceases operations. If any material change occurs that could impact customer credits, we commit to providing a minimum of 30 days’ written notice.

The Bottom Line

Customers already spend hundreds of thousands and millions navigating a fragmented security market. We believe they should be rewarded for consolidating spend, buying intelligently, and partnering with a company that aligns incentives the right way.

At The Paranoid Company we put our money where our mouth is.